Digital Sales Marketing Coordinator
The Digital Sales Marketing Coordinator is responsible for working with Station Sales Management and their advertisers to ensure successful advertising promotions. He or she will manage the various steps in facilitating marketing campaigns, from order ent
Digital Sales Marketing Coordinator
The Digital Sales Marketing Coordinator is responsible for working with Station Sales Management and their advertisers to ensure successful advertising promotions. He or she will manage the various steps in facilitating marketing campaigns, from order entry/scheduling to creation and coordination of creative production (obtaining assets, approval) and monitor campaign delivery and performance. Effective communication with internal teams (sales, creative services and news) and potentially external clients, to ensure satisfactory delivery on commitments.
Additionally, the Digital Sales Marketing Coordinator works closely with Sales in an administrative support capacity as relates to Linear/Lifestyle/Digital Sales. This may include processing advertising contracts, developing sales materials and client-specific presentations. This position requires an organized individual, detail and team-oriented, with strong written and verbal communication skills. The ideal candidate thrives in a fast-paced work environment and can manage multiple projects on tight deadlines. This position reports to the Director of Sales.
Responsibilities
- Input, manage, launch and monitor station sales promotions & campaigns.
- Coordinate and work with Creative Services team to design ads; gather creative assets, manage revisions, receive approval, and facilitate timely trafficking of ad creative as needed to ensure smooth campaign launches.
- Set-up, monitor and coordinate all sales-related contests on KITV.com. Gather contest details and formalize contest rules; manage and coordinate winner announcements; notify winners and coordinate prizes; follow-up with detailed contest recap.
- Post sales related promotions on KITV’s social media platforms and website.
- Assist DSM and AEs in creating marketing materials for client presentations.
- Pull monthly web and digital statistics using Google Analytics; update station collateral and monitor competitive sites.
- Assist and coordinate with the traffic team to load programs onto Local Now FAST Channel and VOD
Requirements
- 1-2 years general marketing experience, with project management and organizational skills
- Knowledge of Photoshop, In Design or any graphic design program. HTML5 experience a plus.
- Experience with social media platforms
- Computer and software proficiency (Microsoft Word, Excel, PowerPoint and Outlook, and Internet)
- Detailed-oriented, quick learner, effective communicator
- Must be fully vaccinated against Covid-19 (subject to any medical or religious accommodations or other applicable law).