Account Executive
WJRT-TV/ABC12, the Allen Media Broadcasting ABC affiliate in Flint, has an opening for a full-time Account Executive.
An Account Executive is responsible for handling all aspects of local accounts, developing new business, utilizing marketing skills and preparing/delivering client presentations. Manages and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue.
Ability to prospect, cold call and schedule face-to-face meetings with a creative compelling sales presentation. Effective communication skills on all platforms. We are seeking an experienced sales executive; this is not an entry level position. THIS IS NOT A REMOTE POSITION.
GENERAL RESPONSIBILITIES:
- Build, present, sell, and execute cross-platform advertising campaigns
- Create client re-caps, demonstrating delivery and effectiveness of advertising campaigns
- Maintain and sell existing TV and digital accounts
- Prospect and sell new business, using television and digital products
- Work collaboratively with other departments and within a sales team on station projects
- Must be able to close new business
- Ability to make face to face outside sales visits
- Ability to generate sales leads
- Identify business opportunities by identifying prospects, learn their business, and propose solutions
- Provide input on sales promotion ideas to sales management
- Retain current business and develop new business contacts
- Present marketing/advertising ideas to area businesses
- Sell commercial advertising time and other station products to local advertisers
QUALIFICATIONS:
- A 4-year college degree or equivalent professional experience is preferred
- Customer-service oriented, self-motivated, and possess strong local contact
- Excellent computer knowledge (Microsoft Office, Word, Excel and PowerPoint)
- Proficient with mobile digital technology
- Outstanding written and verbal presentation skills and Organizational skills
- An intense desire to succeed in a commission-based sales environment
- A pre-employment and random drug screening is required
- Must have a good driving record
- Professional appearance a must
- Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
- Ability to overcome objections
- Meet/exceed monthly broadcast and digital goals
This is a full-time position offering competitive salaries with a competitive benefit package that includes medical/dental/vision plans as well as a 401k plan.
Pre-employment and random drug testing, successful completion of pre-employment background check, and MVR check are conditions of employment. You must possess a valid driver’s license and have a good driving record.
If offered a position, you must produce legally required documentation demonstrating your eligibility to work in the United States before you can begin employment.
Based in Flint, Mich.
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